{"id":118348,"date":"2026-06-27T04:19:52","date_gmt":"2026-06-27T04:19:52","guid":{"rendered":"https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/?p=118348"},"modified":"2026-06-27T04:19:53","modified_gmt":"2026-06-27T04:19:53","slug":"ai-act-arriva-letichetta-ue-per-i-contenuti-generati-dallai","status":"publish","type":"post","link":"https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/ai-act-arriva-letichetta-ue-per-i-contenuti-generati-dallai\/","title":{"rendered":"AI Act, arriva l\u2019etichetta UE per i contenuti generati dall\u2019AI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dal 2 agosto 2026 entreranno in applicazione gli obblighi di trasparenza dell\u2019articolo 50 dell\u2019AI Act: chatbot, deepfake e contenuti generati dall\u2019intelligenza artificiale dovranno essere riconoscibili. La Commissione europea ha pubblicato il Codice di buone pratiche per guidare imprese, editori e professionisti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Commissione europea ha pubblicato il Codice di buone pratiche sulla marcatura e l\u2019etichettatura dei contenuti generati dall\u2019intelligenza artificiale, uno strumento volontario pensato per aiutare fornitori e utilizzatori professionali a rispettare gli obblighi di trasparenza previsti dall\u2019AI Act. Il Codice \u00e8 stato pubblicato il 10 giugno 2026 e riguarda in particolare l\u2019articolo 50 del Regolamento UE 2024\/1689, che diventer\u00e0 applicabile dal 2 agosto 2026 (<a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/news\/commission-publishes-code-practice-marking-and-labelling-ai-generated-content\">Commissione europea<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La novit\u00e0 riguarda tre ambiti centrali: gli utenti dovranno sapere quando interagiscono con un sistema AI, come un chatbot; i contenuti generati o manipolati dall\u2019AI dovranno essere marcati in modo leggibile dalle macchine; deepfake e testi AI su questioni di interesse pubblico dovranno essere chiaramente etichettati. Secondo Bruxelles, l\u2019obiettivo \u00e8 ridurre i rischi di inganno, manipolazione e disinformazione nell\u2019ecosistema informativo digitale (<a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/code-practice-ai-generated-content\">Commissione europea<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il Codice non sostituisce la legge: aderirvi \u00e8 facoltativo, ma gli obblighi dell\u2019AI Act restano vincolanti. Chi lo firma potr\u00e0 usarlo come quadro pratico per dimostrare la conformit\u00e0; chi sceglie soluzioni alternative dovr\u00e0 provare autonomamente che siano adeguate. La Commissione ha anche predisposto icone europee utilizzabili per segnalare i contenuti AI, pur precisando che il loro impiego non basta da solo a garantire la conformit\u00e0 legale (<a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/eu-icons-labelling-ai-generated-content\">icone UE<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per editori, aziende e professionisti, l\u2019etichetta AI diventa quindi un tema di responsabilit\u00e0, fiducia e prova digitale. La sfida sar\u00e0 rendere la provenienza dei contenuti verificabile anche quando immagini, video e testi vengono copiati, modificati o ricondivisi.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cronologia e approfondimento<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>13 giugno 2024: approvato il Regolamento UE 2024\/1689 sull\u2019intelligenza artificiale (<a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/PDF\/?uri=OJ%3AL_202401689\">EUR-Lex<\/a>).<\/li>\n\n\n\n<li>10 giugno 2026: pubblicato il Codice UE su marcatura ed etichettatura dei contenuti AI.<\/li>\n\n\n\n<li>2 agosto 2026: applicazione degli obblighi di trasparenza dell\u2019articolo 50.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2026\/06\/ai-act-arriva-etichetta-ue-contenuti-generati-ai-1024x576.jpg\" alt=\"AI Act, arriva l\u2019etichetta UE per i contenuti generati dall\u2019AI\" class=\"wp-image-118353\" srcset=\"https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2026\/06\/ai-act-arriva-etichetta-ue-contenuti-generati-ai-1024x576.jpg 1024w, https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2026\/06\/ai-act-arriva-etichetta-ue-contenuti-generati-ai-300x169.jpg 300w, https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2026\/06\/ai-act-arriva-etichetta-ue-contenuti-generati-ai-768x432.jpg 768w, https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2026\/06\/ai-act-arriva-etichetta-ue-contenuti-generati-ai-1536x865.jpg 1536w, https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2026\/06\/ai-act-arriva-etichetta-ue-contenuti-generati-ai-696x392.jpg 696w, https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2026\/06\/ai-act-arriva-etichetta-ue-contenuti-generati-ai-1068x601.jpg 1068w, https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2026\/06\/ai-act-arriva-etichetta-ue-contenuti-generati-ai.jpg 1599w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dal 2 agosto 2026 entreranno in applicazione gli obblighi di trasparenza dell\u2019articolo 50 dell\u2019AI Act: chatbot, deepfake e contenuti generati dall\u2019intelligenza artificiale dovranno essere riconoscibili. La Commissione europea ha pubblicato il Codice di buone pratiche per guidare imprese, editori e professionisti. La Commissione europea ha pubblicato il Codice di buone pratiche sulla marcatura e l\u2019etichettatura [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":118353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[53,436],"tags":[154,213],"class_list":["post-118348","post","type-post","status-publish","format-standard","has-post-thumbnail","category-newsethos","category-unione-europea","tag-etica","tag-unione-europea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Act, arriva l\u2019etichetta UE per i contenuti generati dall\u2019AI &#8212; AIopenmind<\/title>\n<meta name=\"description\" content=\"AI Act: dal 2 agosto 2026 etichette obbligatorie per deepfake, chatbot e contenuti generati dall\u2019intelligenza artificiale.\" \/>\n<meta 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