{"id":107329,"date":"2025-04-18T12:05:21","date_gmt":"2025-04-18T12:05:21","guid":{"rendered":"https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/?p=107329"},"modified":"2025-04-18T12:08:16","modified_gmt":"2025-04-18T12:08:16","slug":"lintelligenza-artificiale-e-finalmente-nelle-mani-delle-persone","status":"publish","type":"post","link":"https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/lintelligenza-artificiale-e-finalmente-nelle-mani-delle-persone\/","title":{"rendered":"L\u2019intelligenza artificiale \u00e8 (finalmente) nelle mani delle persone"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Con l\u2019avvento dell\u2019IA generativa, cambia radicalmente il rapporto tra esseri umani e tecnologia: da strumento invisibile a motore della creativit\u00e0 quotidiana.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">William Marcelo Marques, a capo dell\u2019area di scoperta dei prodotti di intelligenza artificiale di Vivo (gruppo Telef\u00f3nica), traccia un quadro preciso sull\u2019evoluzione dell\u2019IA e sulle sfide che attendono il settore. Dopo 19 anni nel gruppo, Marques guida oggi un team che sviluppa soluzioni basate su IA generativa per oltre 100 progetti, con l\u2019obiettivo di ottimizzare i processi aziendali e migliorare l\u2019interazione con i clienti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019elemento di svolta, secondo Marques, \u00e8 che oggi l\u2019intelligenza artificiale non opera pi\u00f9 solo \u201cdietro le quinte\u201d, ma diventa accessibile a tutti come strumento di potenziamento cognitivo. I modelli generativi non solo rispondono, ma eseguono compiti complessi e prendono decisioni autonome, trasformando radicalmente il lavoro e la produttivit\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sul piano tecnologico, Marques prevede progressi in precisione, efficienza computazionale e capacit\u00e0 multimodale. Tuttavia, richiama l\u2019attenzione sui rischi etici: bias nei dati, mancanza di trasparenza, privacy e regolamentazione. Telef\u00f3nica ha gi\u00e0 adottato un approccio proattivo, dotandosi di un Comitato Etico, guide interne, regolamenti e corsi per i dipendenti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sulla questione dei modelli open source, Marques ne evidenzia i vantaggi economici e di personalizzazione, ma anche le criticit\u00e0 in termini di sicurezza e infrastrutture necessarie. La soluzione, afferma, sar\u00e0 una coesistenza intelligente tra modelli aperti e proprietari, a seconda delle esigenze specifiche.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Approfondimento: cronologia e contesto<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2018<\/strong>\u00a0\u2013 Telef\u00f3nica avvia il progetto Aura basato su NLP.<\/li>\n\n\n\n<li><strong>2022<\/strong>\u00a0\u2013 Prime sperimentazioni interne con GPT-3.<\/li>\n\n\n\n<li><strong>2024-2025<\/strong>\u00a0\u2013 Adozione di IA generativa in oltre 100 progetti di Vivo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcce Fonti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Telef\u00f3nica \u2013 IA etica<\/li>\n\n\n\n<li><a href=\"https:\/\/artificialintelligenceact.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">EU AI Act \u2013 Regolamento UE<\/a><\/li>\n\n\n\n<li>Open Source vs Proprietary AI<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Consigli di approfondimento<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcd8\u00a0Guida Telef\u00f3nica all\u2019uso etico dell\u2019IA generativa<\/li>\n\n\n\n<li>\ud83d\udcca\u00a0AI Governance: il ruolo delle imprese<\/li>\n\n\n\n<li>\ud83c\udf99\ufe0f\u00a0Podcast \u201cAI &amp; Ethics\u201d \u2013 World Economic Forum<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Abstract: pro e rischi etici<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Democratizzazione dell\u2019IA<\/li>\n\n\n\n<li>Aumento della produttivit\u00e0 individuale<\/li>\n\n\n\n<li>Personalizzazione delle soluzioni aziendali<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rischi:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bias sistemici nei modelli<\/li>\n\n\n\n<li>Mancanza di trasparenza decisionale<\/li>\n\n\n\n<li>Privacy e sicurezza dei dati<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Futuro possibile:<\/strong><br>Una societ\u00e0 aumentata, in cui l\u2019IA supporta creativit\u00e0 e decisioni quotidiane. Ma serve una governance etica solida, condivisa e trasparente per evitare derive e squilibri sociali.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2025\/04\/Lintelligenza-artificiale-e-finalmente-nelle-mani-delle-persone-1024x683.jpg\" alt=\"L\u2019intelligenza artificiale \u00e8 (finalmente) nelle mani delle persone\" class=\"wp-image-107330\" srcset=\"https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2025\/04\/Lintelligenza-artificiale-e-finalmente-nelle-mani-delle-persone-1024x683.jpg 1024w, https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2025\/04\/Lintelligenza-artificiale-e-finalmente-nelle-mani-delle-persone-300x200.jpg 300w, https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2025\/04\/Lintelligenza-artificiale-e-finalmente-nelle-mani-delle-persone-768x512.jpg 768w, https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2025\/04\/Lintelligenza-artificiale-e-finalmente-nelle-mani-delle-persone-696x464.jpg 696w, https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2025\/04\/Lintelligenza-artificiale-e-finalmente-nelle-mani-delle-persone-1068x712.jpg 1068w, https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/wp-content\/uploads\/2025\/04\/Lintelligenza-artificiale-e-finalmente-nelle-mani-delle-persone.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Con l\u2019avvento dell\u2019IA generativa, cambia radicalmente il rapporto tra esseri umani e tecnologia: da strumento invisibile a motore della creativit\u00e0 quotidiana. William Marcelo Marques, a capo dell\u2019area di scoperta dei prodotti di intelligenza artificiale di Vivo (gruppo Telef\u00f3nica), traccia un quadro preciso sull\u2019evoluzione dell\u2019IA e sulle sfide che attendono il settore. Dopo 19 anni nel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":107330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[53],"tags":[154],"class_list":["post-107329","post","type-post","status-publish","format-standard","has-post-thumbnail","category-newsethos","tag-etica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019intelligenza artificiale \u00e8 (finalmente) nelle mani delle persone &#8212; AIopenmind<\/title>\n<meta name=\"description\" content=\"Vivo scommette sull\u2019intelligenza artificiale generativa con un approccio etico, strategico e centrato sulle persone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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