{"id":101367,"date":"2025-02-23T15:36:23","date_gmt":"2025-02-23T15:36:23","guid":{"rendered":"https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/?p=101367"},"modified":"2025-02-23T15:36:24","modified_gmt":"2025-02-23T15:36:24","slug":"weeklynewsmarketing-aiopenmind-2025-febbraio-23","status":"publish","type":"post","link":"https:\/\/www.aiopenmind.it\/ArtificialIntelligence\/weeklynewsmarketing-aiopenmind-2025-febbraio-23\/","title":{"rendered":"#weeklynewsMARKETING-AIopenmind\u00a02025 Febbraio 23"},"content":{"rendered":"\n<ol class=\"wp-block-list\">\n<li><strong>AI Launchpad: Il Nuovo Evento di IAB Italia<\/strong>\n<ul class=\"wp-block-list\">\n<li>Un evento dedicato all&#8217;intelligenza artificiale applicata al marketing, organizzato da IAB Italia. L&#8217;iniziativa include anche il lancio dell&#8217;Osservatorio ICSC su marketing e comunicazione.<\/li>\n\n\n\n<li>\ud83d\udd17\u00a0<a>Leggi l&#8217;articolo<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Experimenting with Artificial Intelligence in Europe<\/strong>\n<ul class=\"wp-block-list\">\n<li>Il progetto EUSAIR, con il contributo dell&#8217;Universit\u00e0 di Bologna, mira a sperimentare l&#8217;uso dell&#8217;AI in diversi settori in Europa.<\/li>\n\n\n\n<li>\ud83d\udd17\u00a0<a>Leggi l&#8217;articolo<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>L&#8217;AI Trasforma il Marketing sui Social Media<\/strong>\n<ul class=\"wp-block-list\">\n<li>L&#8217;intelligenza artificiale sta rivoluzionando la gestione dei social media per le piccole e medie imprese, migliorando la scalabilit\u00e0 e l&#8217;efficacia del marketing.<\/li>\n\n\n\n<li>\ud83d\udd17\u00a0<a href=\"https:\/\/www.entrepreneur.com\/science-technology\/ai-is-transforming-the-workplace-including-social-media\/485423\">Leggi l&#8217;articolo<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Le 4 Chiavi dell\u2019AI nel Marketing secondo Google<\/strong>\n<ul class=\"wp-block-list\">\n<li>Google evidenzia quattro aspetti chiave per l&#8217;integrazione dell&#8217;intelligenza artificiale nel marketing, sottolineando il suo impatto sulla crescita aziendale.<\/li>\n\n\n\n<li>\ud83d\udd17\u00a0<a href=\"https:\/\/www.merca20.com\/google-reveals-the-4-keys-to-artificial-intelligence-and-marketing\/\">Leggi l&#8217;articolo<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>AI e Branding: Una Revisione Bibliometrica<\/strong>\n<ul class=\"wp-block-list\">\n<li>Studio pubblicato su\u00a0<em>Nature<\/em>\u00a0che analizza il ruolo dell&#8217;intelligenza artificiale nel branding e nella pubblicit\u00e0, con uno sguardo sulle future direzioni di ricerca.<\/li>\n\n\n\n<li>\ud83d\udd17\u00a0<a href=\"https:\/\/www.nature.com\/articles\/s41599-025-04488-6\">Leggi l&#8217;articolo<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>L\u2019AI per un Marketing pi\u00f9 Rilevante<\/strong>\n<ul class=\"wp-block-list\">\n<li>Uno strumento sviluppato da Inria aiuta i marketer a migliorare la qualit\u00e0 dei contenuti e la personalizzazione delle campagne grazie all&#8217;analisi delle reti sociali.<\/li>\n\n\n\n<li>\ud83d\udd17\u00a0<a href=\"https:\/\/www.inria.fr\/en\/marketing_IA_feelim_startup\">Leggi l&#8217;articolo<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>I 50 Principali Casi d&#8217;Uso della Generative AI nel Marketing<\/strong>\n<ul class=\"wp-block-list\">\n<li>MarTech elenca i migliori esempi di utilizzo dell&#8217;AI generativa nel marketing, dalle campagne pubblicitarie automatizzate alla personalizzazione dell&#8217;esperienza cliente.<\/li>\n\n\n\n<li>\ud83d\udd17\u00a0<a href=\"https:\/\/martech.org\/top-50-genai-use-cases-marketing\/\">Leggi l&#8217;articolo<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Zero-Click Search e il Futuro del Marketing<\/strong>\n<ul class=\"wp-block-list\">\n<li>Bain &amp; Company spiega come la ricerca senza clic (Zero-Click Search) sta ridefinendo il marketing digitale, influenzando le strategie di ricerca e pubblicit\u00e0.<\/li>\n\n\n\n<li>\ud83d\udd17\u00a0<a href=\"https:\/\/www.bain.com\/insights\/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing\/\">Leggi l&#8217;articolo<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>L\u2019AI nel Marketing: Opportunit\u00e0 e Rischi<\/strong>\n<ul class=\"wp-block-list\">\n<li>Un&#8217;analisi su Mint mette in guardia i marketer sulla necessit\u00e0 di mantenere il controllo umano sulle decisioni dell&#8217;AI, evitando una totale automazione del settore.<\/li>\n\n\n\n<li>\ud83d\udd17\u00a0<a href=\"https:\/\/www.livemint.com\/opinion\/online-views\/ai-ads-artificial-intelligence-replacing-jobs-marketing-spends-market-research-ad-campaign-consumer-insights-creative-ai-11739865149835.html\">Leggi l&#8217;articolo<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>L\u2019Outsourcing dell\u2019AI per Efficienza nel Marketing<\/strong>\n<ul class=\"wp-block-list\">\n<li>Secondo BW Marketing World, l&#8217;esternalizzazione dell&#8217;intelligenza artificiale pu\u00f2 migliorare le campagne di influencer marketing e ottimizzare le strategie digitali.<\/li>\n\n\n\n<li>\ud83d\udd17\u00a0<a href=\"https:\/\/www.bwmarketingworld.com\/article\/outsourcing-artificial-intelligence-is-the-key-to-unlock-unprecedented-efficiencies-480652\">Leggi l&#8217;articolo<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":101368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[369,366],"tags":[118],"class_list":["post-101367","post","type-post","status-publish","format-standard","has-post-thumbnail","category-newsmarketing-aiopenmind","category-weeklynews","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#weeklynewsMARKETING-AIopenmind\u00a02025 Febbraio 23 &#8212; AIopenmind<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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